We're on a mission to cut the bullsh*t out of the nutritional product industry.

After spending decades as athletes and coaches, we were so sick of the current nutritional product industry that focused more on marketing science, untruths and gimmicks than the actual product itself. So we decided it was time to lead a change.

We partnered with renowned exercise physiologist and nutrition scientist, Dr. Stacy Sims because she shared our values. She helped us develop clean, evidence-based products that wouldn’t break the bank.

Over the years, through word-of-mouth and grassroots efforts, our customer base has steadily grown. And today we are proud to support athletes of all types and fitness levels – from world and national champions to Olympians, first-time competitors to active women in need of a better way to fuel their bodies.

At NBS Nutrition, we do not invest in fancy packaging and high-profile advertising. Instead, we invest in relationships with other athletes and experts to advance pure and proven nutritional products to help fuel your active lifestyle.

Our goal is simple, provide you with high-quality products at an economical price point.

High Quality Ingredients

We sought out the best possible raw goods suppliers who share in our value of providing high-quality products to their customers. Each of our supply partners adheres to rigorous manufacturing practices, and provide full supply chain transparency. Think of this as the same Biological Passport that professional athletes are required to maintain.

While some of our raw goods contain minimal amounts of inactive ingredients to help guard against clumping, we never backfill our product with:

  • Fillers: oils, food starch or cellulose.
  • Flow or Thickening Agents: magnesium stearate, carrageenan or guar/xanthan gum.
  • Anything Artificial: dyes, xylitol, sucralose or acesulfame potassium.

What you are left with is high quality a product that provides over 99% active ingredients. We work hard to create a product that not only are we proud to put our name on, but you are proud to support.

Evidence Based Formulas

When we created NBS, we sought out renowned exercise physiologist and nutrition scientist, Dr. Stacy Sims. We were able to use her research from over a decade to help formulate our original hydration and recovery line. We continue to use the most current research to update our existing formulas, as well as create new formulas. Each of our products goes through rigorous testing to ensure it actually works. “Backed By Science. Proven By Performance” is not just a tagline, it’s one of our core beliefs.

Cost Effective Pricing

Why do high-quality products have to be so expensive? The truth is, they don’t. We work to keep our price to you fair and below the current industry standard by focusing on what matters most, what’s inside the bag. We do not invest in fancy packaging or expensive marketing campaigns but instead invest in relationships with athletes, coaches and consumers. We believe so strongly in these principles, we forfeit profit so you can save your hard-earned money.